ESPN was struggling with getting new sign-ups in their fantasy football leagues because of the perceived complexity of starting a league, drafting players, and successfully managing a team. That’s when we sat down with ESPN to do some hard math and realized the solution was simple. 2 is greater than one. Turkey plus swagger equals peacock. Pass plus prayer equals a hail mary. And friends plus football equals fantasy football. 

So we proved fantasy football was as simple as friends and football with these 8 spots for broadcast, digital, and social leading to the most fantasy football sign-ups in ESPN history.